![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/65f3221e-2d61-436a-9ed6-ab6e693f4f43_rw_1920.jpg?h=1cf6f0547814f2f33d2949e8e6d0b80b)
RESUME / CHALLENGE
The Esports League is a new organization that will be in charge of producing and managing esports events locally, regionally and globally.
They came to us with the idea of creating a brand, visually appealing to players and sponsors. All under the following premise: We want to be the window towards the professionalism of the players.
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LOGOTYPE
For the logo, we wanted to inspire growth, we are a league that accompanies the amateur player from the beginning to help them grow and eventually become the professionals they wanted to be.
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/1a822a2c-91df-45b5-aa81-e2e318e190c2_rw_1920.png?h=177621cf7ba702be3add32f21e354511)
GRAPHIC RESOURCES
We wanted our logo to be intelligently integrated into the final graphics, that is why we use the resources born from its same construction.
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/fe5cc589-c506-4d3a-a225-db0ab689b734_rw_1920.gif?h=0b3df60d9f9f8d772ecc9808e4f51c77)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/536a958c-f91e-4b46-bb69-9f745b8173df_rw_1920.gif?h=ffdcfba458f00c82d53f9b074a2a2a1e)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/f1acf521-fa68-42fd-8f52-a05c60e7e3ed_rw_1920.gif?h=690ab4fa048b3ae71b99689811b78294)
SOCIAL MEDIA
For the final pieces of social networks we integrate all our previously created resources with the intention of continuing to communicate: The window or the path to professionalism.
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/2b858a9f-02bf-403f-af2b-ff33968431f3_rw_1920.png?h=de182083855af37b4519a5e8f0ba7149)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/d0e2a9f6-42c7-4139-8448-74b922fd6ab8_rw_1920.png?h=18825bf45d857d9be9f8c0dafdb43ff6)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/f198e4da-fb6f-494c-8e44-c3da2ad4a8d2_rw_1920.png?h=13d05d6326ae2fd3b073375c8d8dff47)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/b6ea1301-9972-4aa8-8575-5b0d245a8ec2_rw_1920.png?h=fabb1eee91757a94b2f1322f5222aed3)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/cc2094d6-3df6-4f22-9ebe-71648cf2d227_rw_1200.png?h=24a06e31ea5779d1dcd1ebf6ccaeba94)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/87a34aad-9e52-434b-9a99-25e1568a4f6f_rw_1200.png?h=0d3c590b7179173135486fdc895bf437)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/219c3658-9b9b-407b-8f09-d1467c4961fa_rw_1920.png?h=62ab6ee0b2eb21052a21a74108a342ed)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/3bf7ca09-34db-4ef1-a61c-912ffc24f620_rw_1920.png?h=855dce9cf1a312793ea68364d1a90782)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/a065f27b-2347-461a-9a3d-26c53a2670b7_rw_1920.png?h=c50e173ad9c162583e2639d861780e04)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/84e0bea6-41f0-4c97-a9f3-86b69a0467a1_rw_1920.png?h=3913dbe920584b35edc75811be9e91e9)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/8269d13b-aea1-4c91-8fea-4319f2b6d1f8_rw_1920.png?h=a2efdd2e8f0503b9820182b6624ae2dd)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/4acc4012-fd62-45f9-a993-2064248d3aaf_rw_1200.png?h=e7ded3eee9e9bd8f4728ef408d8259f3)
MOTION GRAPHICS
We wanted to offer the possibility that the pieces could be animated, we played with the logo and its shapes to give functionality to each element.
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/d5ad6a0a-2727-43e5-acf0-a58d811ac96a_rw_600.gif?h=ea4bc87fb197868941fb0276aeff4cd6)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/e88d83bd-2fd2-40cd-8c0d-cba6f1767c18_rw_600.gif?h=25234391828eece6a630cd7320d70e0d)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/d646a3fb-7542-418d-b532-7aa61d464dc8_rw_600.gif?h=eedb548f1612535d752cb783cfe61679)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/2d39c4a9-6b51-4b2d-98b7-d92d50f65eae_rw_1920.gif?h=2dca60084e37fabc5aff13c260de8473)
APPLICATIONS
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/ee5944d6-cddc-46c2-90fa-7463c6875563_rw_1920.jpg?h=6683e7eb1a35c2cdee63462ac3bdb4a0)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/626ad229-9d7a-4d02-af0d-bbdf9236a776_rw_1920.jpg?h=e59d090248b840397f75e3f61fbb79b7)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/988b3b50-8611-493c-a0d0-108e2c76e3e5_rw_1920.jpg?h=609dad17456be519b83a7c2b9f83086e)
![](https://cdn.myportfolio.com/520ff999-f50a-426e-b12f-32bf52b40a41/e7b87baa-3307-4e0e-9f77-39ae9369fb1c_rw_1920.jpg?h=eeeda867d7dd234043711f57824c4a50)
Nocturno Studio ©
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Leadership /Direction: Edison Palacios
KeyVisuals and motiongraphics: Edison Palacios.
Logotype: Jose Villacrez.